Experience


Jan '17 - Present:

Contract / Freelance

A freelance digital communication and research consultant using in-field qualitative research and technology to deliver purposeful objectives for public and private sector clients.


Oct '16 - Jan '17:

Managing Partner, TwelveA.M. (incubated within Miroma Ventures)

Launched agency and led team of 4 to deliver culturally relevant creative solutions for clients including Amazon and Intel.
Used Snapchat in order to drive generation X audiences to The Tempest, a collaboration between Intel, Imaginarium Studios & Royal Shakespeare Company.


Jan '16 - Aug '16

Head of Strategy & Business Development, Latimer Group

Helped brands, TV/digital broadcasters and UK government agencies develop tech-infused co-creation strategies to help them build and maintain an authentic dialogue with their customers, audiences and citizens. Clients included: Unilever, MTV, BBC Three, Home Office.

  • Directly responsible for £100k+ revenue.
  • Supported Series A venture capital investment process.
  • Commissioned & product managed build of co-creation focused research iOS application.
  • Field research in Georgia.

  • May '14 - Jan '16

    Insights, Innovation & Strategy Lead, Latimer Group

    Designed and delivered international insight and innovation projects.

  • Conducted in-country qualitative research with young people and their parents in high-risk regions incl. Pakistan and Bangladesh
  • Built product innovation lab for client across 6 European countries.
  • Responsible for £150k revenue in new projects.

  • July '14 - July '16

    Founder / Non-Exec Director, Library of Things

    Founded a social enterprise based in South London that uses physical borrowing shops as a mechanism to bring together local communities and regenerate under-used space.

  • Recognised by Ben & Jerry’s as one of Europe’s top 25 social enterprises.
  • The Library has featured in Monocle, The Guardian and live on BBC News & BBC Radio 4.

  • July '14 - July '16

    Digital Content Manager, Latimer Group

    Responsible for growth of ‘Audiences’ department.
    Delivered two national campaigns that focused on encouraging teenagers to explore digital making.

  • Reported directly to Nesta, Nominet Trust, Mozilla, HRH The Duke of York & will.i.am’s i.am.angel foundation.
  • Delivered programme in field with creative entrepreneurs & arts festival programmers in Harare & Bulawayo, Zimbabwe in collaboration with British Council.

  • Edinburgh University

    Economic History M.A. 2:1

    St. Bernards Catholic Grammar School

    3 A-Levels (AAB) / Advanced Extension Award in English Literature

    Get in Touch

  • +44 (0)7840495891
  • james.tattersfield@gmail.com

  • Based in London, available globally.